Thunderbird Case

Cadet Uniform Services

Case #: 
A15-99-0017
Fields: 
Organizational behavior, rewards systems
Author(s): 
Caren Siehl
Abstract: 

The case introduces Quetin Wahl, the founder and President of Toronto-based Cadet Uniform Services Ltd. Cadet was the third largest uniform cleaning company in the world and occupied a 10% share of the $300 million uniform-cleaning business in Canada. In 1993 Cadet was among the five companies awarded a Certificate of Merit under the federally-sponsored Canadian Awards for Business Excellence. The case studies the basic strengths of Cadet and what made the company one of the leading players in their industry.

Teaching: 

The case is designed for classroom discussion of corporate culture and HR systems (including hiring, training, and rewards), the basic ingredients in the company's phenomenal 20% annual growth in the past decade. The case focuses on the approach adopted by Wahl, which included using both monetary and non-monetary motivational drivers for the Customer Service Representatives (CSRs), as well as fostering employee entrepreneurship.

Industry: 
Dry-cleaning, service sector
Setting: 
Canada, 1997
Length: 
10 pages
Source: 
Library case
Published: 
1999