Thunderbird Case

CHP-Chaud Froid Plomberie

Case #: 
A10-04-0021
Fields: 
International trade, marketing, negotiation
Author(s): 
John Zerio
Abstract: 

CHP-Chaud Froid Plomberie is a French distributor of construction supplies. The company occupies a dominant position in Southern France and has won several large supply contracts. Margins and profitability have come under pressure because of new European entrants. CHP is ready to place a large order for flexible couplings. A meeting has been arranged with representatives from Mission Rubber Technologies to discuss a possible deal. The negotiation meeting is to take place in France.

Teaching: 

The case can be used in Sales and Marketing programs to prepare the students for an intricate negotiation with a major customer. It may also be used in a Negotiations course to illustrate the use of a variety of negotiation tactics. The case should be used in conjunction with the case Mission Rubber Technologies. The teaching note contains additional confidential information for team preparation.

Industry: 
Construction
Setting: 
France
Length: 
4 pages
Source: 
Field
Published: 
2004
Subject: 
Finance & International Trade