CMM - Compania Minera Montemorelos
Case #:
A12-02-0022
Fields:
Market Entry Strategy
Abstract:
The case describes the transformation of a traditional Mexican company in response to growing international competition for the GCC (Ground Calcium Carbonate) market in Mexico. The company is considering whether to enter the U.S. market and the best method of entry. GCC is primarily utilized in the paper, plastics, and paint and coatings industries. Transportation costs and industry dynamics present a difficult challenge for senior management.
Teaching:
Study the methods of international entry and industrial markets segmentation.
Industry:
Mining, Chemicals
Setting:
US, Mexico
Length:
15 pages
Source:
Field
Published:
2002
Subject:
Marketing
