Doing the Right Thing: Bank One's Response to the Mutual Scandal
This case investigates how Bank One responded to the mutual fund crisis of 2003-2004. It examines the communication strategy of Jamie Dimon, Chief Executive Officer of Bank One. His strategy, which consisted of ethical behavior, transparency, cooperation, and open communication, helped the company to reach a settlement with the Security & Exchange Commission and the New York Attorney General's office.
To understand how ethical behavior affects a company in time of crisis to study the effect of open and transparent communication on a company during a corporate crisis.
To gain insight into the communication strategy employed effectively by Bank One.