Doing the Right Thing: Bank One's Response to the Mutual Scandal
Case #:
A02-04-0030
Fields:
Business ethics, organizational communications
Abstract:
This case investigates how Bank One responded to the mutual fund crisis of 2003-2004. It examines the communication strategy of Jamie Dimon, Chief Executive Officer of Bank One. His strategy, which consisted of ethical behavior, transparency, cooperation, and open communication, helped the company to reach a settlement with the Security & Exchange Commission and the New York Attorney General's office.
Teaching:
To understand how ethical behavior affects a company in time of crisis to study the effect of open and transparent communication on a company during a corporate crisis.
To gain insight into the communication strategy employed effectively by Bank One.
Industry:
Banking
Setting:
New York
Length:
10 pages
Source:
Library
Published:
2004
Subject:
Business Ethics
