Thunderbird Case

Environ Care Corporation

Case #: 
A07-03-0027
Fields: 
General management, organizational behavior
Author(s): 
Gail Petersen
Abstract: 

A U.S. manager in a multinational consumer products company has been assigned to lead a product launch in Argentina with an international team. This case highlights how issues around cultures, virtual teams, and matrixed organizations intersect and challenge managers to use all their leadership skills.

Teaching: 

To stimulate discussion leading towards better understanding of the requirements of effective international team collaboration.

Industry: 
Household
Setting: 
US
Length: 
3 pages
Source: 
General Experience
Published: 
2003
Subject: 
General Management