Thunderbird Case

The Global Oil and Gas Industry 2010

Case #: 
A09-10-0001
Fields: 
Industry and competitive strategy, business ethics, general management
Author(s): 
Andrew Inpen
Abstract: 

This industry note examines the oil and gas industry, one of the largest and most important global industries. The note describes the industry value and major business segments, including exploration and production, refining and marketing, natural gas, and petrochemicals.  The note provides background information on industry financial performance, the role of OPEC, and the problems oil-producing nations have had in capitalizing on their resource wealth (i.e., the resource curse). The note summarizes the major competitors among the integrated oil companies (IOCs), national oil companies (NOCs), and independents.

Teaching: 

This case can be used in multiple settings:

  1. In a competitive strategy course with a section on industry analysis
  2. In a corporate strategy course as a vehicle for examining vertical integration
  3.  With oil and gas industry managers in executive education programs

The main objective in using the case is to examine the structure of the industry and its competitive dynamics. Because of the complexity of the industry, the instructor will have to choose a subset of material on which to focus the discussion.

Industry: 
Oil and gas
Setting: 
Global
Length: 
17 pages
Source: 
Library
Published: 
2010
Subject: 
Industry & Competitive Strategy