The Globalization of LanChile
LanChile was the most successful Latin American airline of the late 1990's. Despite upheaval in the industry and failures of several other airlines in the region, LanChile had a record of success and international expansion that were the envy of the industry. This case explores the history of this success and the strategy that was envisioned by LanChile's leaders. The case is intended to offer users the opportunity to evaluate a corporate strategy and to try to come to grips with the major challenges that exist at the end of the period that is described, namely in 2001 and beyond.
To show how the firm's leaders and top managers dealt with the extreme challenges of surviving in a highly- regulated, but increasingly competitive, industry at the end of the 20th century and into the 21st. Also to raise the issue of dependence on a key strategic alliance