Hobart Corporation
Case #:
A04-01-0017
Fields:
Marketing, Electronic Commerce Disintermediation, Information Management
Abstract:
Hobart Corporation is a market leader in the food equipment industry. The advent of the digital economy has forced the company to evaluate the need to join an e-marketplace (virtual market). Also, e-procurement initiatives by key customers in the hospitality industry pose a new array of competitive challenges. Hobart has traditionally operated through value-adding, full service distributors. It must devise a new competitive strategy and redefine many aspects of its relationship with dealers and end-users.
Teaching:
The case can be used in Business-to-Business Marketing, Marketing Strategy, Distribution Management, or Electronic Commerce courses, both graduate and undergraduate level.
Industry:
Food Equipment
Setting:
USA and Global
Length:
26 pages
Source:
Field
Published:
2001
Subject:
Computers & Information Syst. Tech. & E-Commerce
