McDonald's India
Case #:
A07-05-0015
Fields:
General management; Business, government, and international policy; Industry and competitive strategy
Abstract:
McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India.
Teaching:
1. Analyze a global MNC's business growth strategy in an emerging market (India)
2. Country context analysis
3. Country context and a global MNC's business growth strategy fit
Industry:
Food
Setting:
India
Length:
25 pages
Source:
Library
Published:
2005
Subject:
General Management
